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Behaviour Change & Innovation Cards

Behaviour change and innovation inspiration in the palm of your hand.

Get unstuck, unlock new perspectives, and bring behavioural science into your ideas and workshops.

How to use them

Individual brainstorming for fresh sparks.

Workshop sessions to engage groups in surfacing barriers and ideas.

Creative problem solving to break habitual thinking.

Whenever progress stalls, flip a card and shift perspective.

Why they work

The cards translate behavioural science into playful, practical prompts. By mixing recognition (Creature Comforts) with Nudges and Budges, you create a living toolkit for personal challenges, team sessions, and organisational innovation.

Not sure which Creature is blocking progress? Use the online Behaviour Change Wizard to diagnose symptoms, reveal the Creatures behind them, and give you tailored Nudge ideas. It’s the perfect companion to the cards.

What’s in the packs?

Creature Comfort Cards

The 7 Creatures of Habit help you spot when hidden behavioural forces are blocking progress and outcomes.

Nudge Cards

Once you’ve identified the Creature, draw a Nudge card for light-touch interventions that make behaviours easier, clearer, or more attractive.

Budge Cards

When nudges aren’t enough, reach for Budge Cards. These prompts disrupt patterns, suspend judgement, or instil courage for bigger change.

Free digital version

Buy physical packs