Behaviour Change Survey Template

Discover what’s really driving – or blocking – action.

Most surveys fall short. People say what they think sounds right, not what’s actually true. That means shallow, biased, or misleading results.

The Behaviour Change Survey Template fixes this. It adapts dynamically to the respondent’s situation. Questions evolve based on what’s already been said, so you capture what’s truly in their head, not just what they think they should say.

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How it works

Every path is different, because every challenge is different.

1. Natural observations

Respondents describe what they observe or do in a way that speaks to them…not what they feel obliged to say.

2. Contextual barriers

The survey adapts to each person for sharper insights, drilling deeper into their actual stage of awareness and readiness for change.

3. True snapshots

Delivers a rich picture of real barriers and motivations, bypassing idealised answers to uncover what’s real.

Whats in the template?

Dynamic question paths

Questions are framed differently depending on responses.

Reflects stage of change

Responses provide real insight into the differences in activity.

Context is captured

Highlight bright spots and dim patches that paint a fuller picture.

Proven framework

Results mapped directly to the Creatures of Habit method, so insights become actions.

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Discover the barriers that matter most, and design solutions with confidence.

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