Before you can motivate change, you need to understand what’s holding people back. AI can scan common behaviours, objections, and pain points , or simulate them , giving you a quick snapshot of what the Resistance Creature might be grumbling about.

Example prompt:
“What are the top 10 objections people have to switching from single-use plastics to reusable containers?”

The Prominence Creature craves bold, attention-grabbing messages. AI can create a list of alternative headlines, calls-to-action, or hooks in seconds , helping you test which ones resonate with different audiences.

Example prompt:
“Write 5 playful taglines that encourage people to cycle instead of driving.”

Stuck for ideas? AI thrives on thinking outside the box. Combine it with your Nudge & Budge Cards and you’ll get fresh angles that you may not have considered. It’s like having an extra creative partner in the room , one that never runs out of ideas.

Example prompt:
“Give me 5 campaign concepts using humour to promote better recycling habits.”

AI can help create detailed personas that align with your audience’s values, fears, and social influences , all mapped to the Influence Creature. It can even outline customer journeys to pinpoint moments where nudges will work best.

Example prompt:
“Create a mindset persona for a busy parent who wants to eat healthily but struggles due to lack of time and energy.”

Sifting through endless studies or trend reports? Let AI condense that data into actionable insights that are easy to use. This saves time and makes it easier to focus on the Scrutiny Creature’s need for logic and proof.

Example prompt:
“Summarise 3 studies on why people resist energy-saving behaviours and list 5 ways to overcome these barriers.”